Multi-Firm Business Value Research Studies

Sample Deliverables White Papers Value Testimonials Analysis Reports

HCR designs and conducts multi-participant studies to more credibly quantify and articulate the costs and benefits of IT-enabled products and solutions.  These studies are based on detailed surveys (mini-assessments) of multiple technology user-organizations.

The results of the study are typically detailed in one or more of the following:

• A data-intensive auditable marketing white paper edited by a professional writer.  It is usually used to market and sell IT-enabled products and solutions. The white paper typically includes the following:
  • Summary of findings
  • Product features and how these features enabled benefits
  • Costs, benefits, and ROI by industry
  • Benefits by benefit type and costs by cost type
  • Participant quotes
  • Easy-to-understand tables and graphs
  • Call to action, study methodology, references, detailed appendices, participant profile
• Case studies that showcase one or more of the customer scenarios.  These case studies summarize the customer scenario, how the customer used the technology/solution, how and how much the customer benefited from the solution, the customer ROI, and testimonials.
• A business value tool (ROI calculator) that is based on the results of the study.  These calculators tend to be highly credible since they are based on actual customer experiences.
• Other marketing collateral (such as quotes, testimonials, references, graphics, and formal messaging) that is typically used by IT vendors to more credibly articulate the benefits of their products and solutions.  This marketing collateral is typically incorporated into a variety of other marketing communications.
• A detailed results report that analyzes data collected for product development/management purposes.  This report may include analysis of:
  • Analysis of capabilities, needs, issues, concerns, priorities, purchase drivers/inhibitors, installation experience, adoption, satisfaction, feature usage, etc.
  • Benefits enablers, the perceived value of product features,  feature-benefit maps
  • Correlations between inputs (business characteristics, such as size, industry, maturity levels, etc) and outputs (costs and benefits)

Typical Multi-Firm Study Scope

Contact HCR for more information